Weft is a full service product design + development studio specializing in Technical Soft Goods.

We’re here to bring ideas to life.

OUR PILLARS

  • We start every project with a clean slate. Abandoning biases and assumptions allows us to jump into the research - and get into the users shoes. Depending on the project, this can mean anything from hiding in a snow cave at Avalanche Dog training to taking a competitive product into the field to reading through online forums.

  • We believe that the first step to creating a sustainable product is focusing on high quality, long lasting gear. This means paying a little more for thoughtful construction techniques, certified materials, and the best factories.

  • We believe that we are greater together, and we should all be aligned in our goal of creating the best product possible. That’s why we prioritize transparency every step of the way. We move quickly to implement feedback, and have intention behind every decision.

Behind the Name

We love building with textiles, and we get into the weeds when it comes to material construction.

In any woven textile, there are two key parts - the WARP yarns and the WEFT yarn. The weft yarn travels over and under the warp yarns to transform the yarn into fabric. It touches every piece of the process and holds the yarn together to create a material that meets your performance needs.

Meet Monica, our Founder and Lead Designer

After working for leading Outdoor Industry brands for 6+ years, she decided it was time to branch off and offer services to a wider range of clients. In 2022, she started Weft, and hit the ground running. In our first year, we’ve partnered with clients ranging from start ups to well renowned outdoor brands. Monica is the lead on every project.

  • "I partnered with Monica at Ruffwear for over 2 years and I was lucky enough to experience her design leadership and professional approach as she fearlessly engaged disparate and competing voices to guide her work to final. With unending optimism and an infectious passion for the work, Monica was always able to steer clear of the normal distractions of a growing organization of imperfect humans. The work and her team were always the priority. If you get a chance to work with Monica, do not hesitate. Both the experience and the product she delivers will exceed your expectations."

    Brandan Hill, President at Ruffwear

  • "I worked in Design and Development with Monica for years, her dedication to well crafted products that solve real world problems is second to none. She energetically completes all aspects of the design process from brainstorming, to sketching, to prototyping and testing. Monica is a great collaborator and if she's on your product team you can bet that she will push your products further than you even thought possible."

    Liz Zarro, Freelance Industrial Designer

  • "Monica has a keen eye for product design, effortlessly blending function with beauty. She is well versed on the latest trends and technology and is an advocate for sustainable design. Her experience in every step of the design cycle, from concept to prototyping to manufacturing, results in extremely well designed products. Monica is a talented designer and a joy to work with!"

    Leanne Thompson, Mechanical Engineer at Sierra Space

Walking the talk.

As big fans of outdoor sports, we are pretty hard on our gear. We know what it takes to build high quality, long-lasting gear, and we will be the first in line to test samples and quickly determine points of failure.

Giving back to the future generation.

Nothing brings us more joy than volunteering our time to assist in programs that we believe do a great job at educating future Industrial Designers - like Offsite and Virginia Tech Industrial Design.

Want to learn more?